Travel Resources is a corporate travel management company providing structured, reliable, and professional travel solutions for businesses. Our brand represents trust, efficiency, and long-term partnerships. The visual identity of Travel Resources is a core part of how the company is recognised and understood, and it must be applied consistently across all platforms, communications, and materials. This page documents the principles that govern the use of the Travel Resources brand and provides a reference for correct and respectful representation.
The primary Travel Resources logo should be presented prominently at the beginning of this page, displayed at full width to clearly establish the brand identity before any explanatory text. The primary logo consists of the stylized “T” combined with the Travel Resources wordmark and represents the company in its complete form. This logo should be used whenever space and context allow, including on websites, official documents, presentations, marketing materials, and professional correspondence. The primary logo must always appear in its original design and proportions and must not be altered, redrawn, or visually modified in any way.
Following the primary logo, the stylized “T” symbol should be displayed separately, also in a full-width format, to emphasise its role as an independent visual identifier. The stylized “T” is the core symbol of Travel Resources and may be used on its own in contexts where a compact or simplified representation is required, such as digital icons, favicons, social media profile images, and interface elements. When used independently, the symbol must retain its original form and must not be combined with other graphic elements or decorative treatments.
Across all uses, sufficient clear space must be maintained around both the primary logo and the stylized “T” to ensure visibility and legibility. No text, imagery, or graphic elements should intrude into this space. The logo and symbol must not be stretched, compressed, rotated, recoloured, or distorted. Visual effects such as shadows, gradients, outlines, or three-dimensional treatments must not be applied. Placement should always ensure adequate contrast with the background so that the logo remains clear and readable.
The official brand colour of Travel Resources is maroon, represented digitally by the hexadecimal value #8C1A3A. This colour forms a key part of the brand’s visual language and should be used consistently across digital interfaces, communication materials, and supporting design elements. When colour reproduction is not possible or appropriate, the logo may be reproduced in monochrome, provided clarity and contrast are preserved.
The Travel Resources name, logo, and stylized “T” symbol are proprietary brand assets. Their use is permitted solely for the accurate and truthful representation of the company. Any unauthorised use, modification, or misrepresentation of these assets is not permitted. Permission is required for any use beyond standard references in press coverage, partnerships, or client communications. These guidelines exist to protect the integrity, clarity, and reputation of the Travel Resources brand.
“Travel Resources” and the stylized “T” symbol are trademarks of Travel Resources. Trademark registration will be pursued. The company reserves the right to review and restrict the use of its brand identity in order to maintain consistency and prevent misuse.
From Team Travel Resources.
